Nightclub AV Design at 77 Welbeck St
Tucked inside the luxury BoTree Hotel is 77 Welbeck St, a venue that’s turning heads and elevating sound levels. The nightclub AV design at 77 Welbeck Street is London’s most ambitious new club, featuring a custom LED wall, immersive sound system, and lighting design that delivers full sensory impact.
Audiotek was there from day one working alongside the client to create a nightclub AV design that delivered a full-spectrum experience. From structural rigging to audio modelling, the team handled every detail. The result? A dynamic, precision-built environment for serious performance and maximum experience.
Project Scope
The goal: deliver a complete nightclub AV design that turns a tight space into a performance powerhouse.
Nightclub AV Design Challenges at 77 Welbeck St
This was no plug-and-play job. Every element had to be modelled, tested, and integrated with care.
- Heavyweight Design, Lightweight Footprint: The 2500kg+ curved custom LED wall had to hang safely from the ceiling slab. Engineered, certified, and stress-tested onsite.
- Asymmetry, Meet Symmetry: The room isn’t square. So, we designed a winched lighting bar that drops into perfect alignment mid-show.
- No Wiggle Room: Every system (audio, lighting, and video) was pre-modelled to slot together in a footprint where every millimetre mattered.
Technical Design for a High-Performance Nightclub
Every detail was mapped before boots hit the ground.
- Structural engineering for video wall rigging
- 3D system drawings with full tolerances
- L-Acoustics Soundvision for acoustic modelling
- Visualisation tools for lighting and video sightlines
Key Innovations at 77 Welbeck St
- Ceiling-Hung Visual Centrepiece: A custom-engineered curved LED wall that weighs 250kg … and floats.
- Immersive But Balanced: A 4-point layout fills the room with sound but never overwhelms it.
- Dynamic Rigging: A winched light bar allows the visual setup to be re-aligned at will; symmetry on demand.
Nightclub AV Installation & Execution at 77 Welbeck St
- Partnered with Lucid Creates for fabrication and testing.
- Coordinated with engineers and hotel build teams.
- Installed Q-SYS backbone for seamless AV integration.
- Delivered final fitout ahead of schedule.
"The level of planning on this was intense. Every inch mattered. The result is something totally bespoke; sound, light, and motion working together in perfect sync."
— Chris Kmiec, UK General Manager, Audiotek
Key Lessons in Nightclub AV Design
Key takeaways from the 77 Welbeck Street nightclub AV design project:
- Design for constraints: Big impact doesn’t need big space.
- Think collaboratively: AV, structural and interior design must align.
- Immersion, not overwhelm: Balance and control beat brute force.
Conclusion: Bespoke Nightclub AV Design That Performs
77 Welbeck Street proves that great club nightclub AV design doesn’t need acres of space. It needs serious planning, creative engineering, and a team that can balance tech with aesthetics.
From curved LED walls to immersive audio, Audiotek delivered an AV design that brings world-class performance to a boutique venue. If you’re looking to create a nightclub experience that goes beyond the basics, let’s talk.
77 Welbeck - Equipment Overview
Audio
- L-Acoustics A10i and KS21i speakers
- X12 and X8 fills for full-range clarity.
- Immersive 4-point configuration
- QSC Q-SYS control and Pioneer DJ equipment
Lighting
- GrandMA lighting control
- Robe Painte and TETRA II fixtures
- Chauvet ColourStrike strobes for impact
Video
- Custom LED video wall (curved and ceiling-mounted)
- Engineered frame by Lucid Creates
- Resolume and MADRIX software for control
- LED strip integration throughout the venue
